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How Google Ads Work for Small Business: 11 Tips for Google Ads Campaigns

  1. Refine Keyword List

Keywords with a high search volume and minimal competition should be used. It's much better if you can use these keywords to target certain geo-locations and times.

Negative keywords provide you more control over impressions, efficiently filtering out irrelevant search inquiries and improving the quality of your click traffic.

  1. Look for Balance with Keyword Match Types

You can make your budget more efficient. Heading from wide match to exact match can help you save money, whilst moving in the opposite direction would cost more but result in more impressions.

Beginning with more precise and modified broad types allows for more precise impression control. You can keep track of your expenditures and make adjustments as needed with manual bidding. To attract qualified leads without going bankrupt, strike a balance between reach and relevancy.

  1. Use Geo-Targeting

Is your target market limited to specific cities or ZIP codes? You gain less traffic but greater relevancy by targeting specific geographic locations. You can also use negative places to ensure that your ads do not draw customers from areas where your company does not operate.

  1. Manage Mobile Bids

In today's mobile-obsessed world, it's impossible to overlook the importance of device targeting. When bidding for each device, keep in mind that smartphone users may generate more (or less) revenue for your company.

  1. Monitor with Google Analytics

Data is one of the most important tools in a PPC manager's toolkit because it allows us to make more informed judgments about account optimization. Ensure that your Ads account is linked to Google Analytics, and that conversion tracking is enabled so that you can track traffic and conversion rates.


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