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Top 5 Tips for Better Email Marketing

“EMAIL IS POSSIBLY THE GREATEST OWNED MEDIA CHANNEL FOR BRANDS”

1. PERSONALIZE YOUR MESSAGES

2. RE-ENGAGE INACTIVE SUBSCRIBERS

3. SET UP TRIGGER EMAILS

4. CONVERT LEADS INTO CUSTOMERS

5. OPTIMIZE EMAILS FOR MOBILE

1. PERSONALIZE YOUR MESSAGES:

Personalized messages are one of the best ways to increase the effectiveness of email marketing. Email personalization includes tactics such as using the subscriber’s name in the subject line, and another one is personalizing the emails based on the info you know about the customer like gender, location, etc. This can improve the open and click-through rates in a great way which in turn can increase revenue. Instead of sending an inappropriate email to your subscribers send personalized emails that are relevant to their interests.

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2. RE-ENGAGE INACTIVE SUBSCRIBERS:

While focusing on gaining new customers, don’t forget about the existing ones! Re-engage them with an attractive offer and a good email. Always make a practice to review your old data to see what types of content you have used to interact with them and make an advanced version of those contents to keep them engaged. A re-engagement email strategy is designed to encourage subscribers to take action. And even if subscribers aren't ready to buy your product or request a demo, you can still keep them engaged through some contests and giveaways. Also, ask for feedback.

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3. SET UP TRIGGER EMAILS:

Triggered emails are sent automatically based on preconfigured events, conditions, or user behavior. Make sure you always provide valuable content in your triggered email.

For example,

Take a scenario where a customer places an item in his/ her shopping cart but didn’t proceed with the purchase. In that case, you can send the triggered email. It is proven that triggered emails have higher open rates.

What kind of trigger email can be sent?

1. An email reminding them about the purchase when they add the item to the cart and leave.

2. A feedback email after they have completed their order.

3. Updates about events, contests, etc.

4. CONVERT LEADS INTO CUSTOMERS:

Always provide valuable information to your leads. For B2C you can easily convert a lead into a customer but in the case of B2B, it requires a lot of effort, research, and careful thinking to convert a lead into a customer. Send emails that build trust among the leads so that they can easily be converted into leads.

5. OPTIMIZE EMAILS FOR MOBILE:

Use simple and neat images and text. Don’t overdesign with too many images. Always make sure you use responsive templates that will fit into any screen automatically. Pay attention to the title and subject. Use catchy lines to attract the user’s attention. In this way, you can optimize the emails for your mobile phones.

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