Top 3 Design Principles to Master for Better Display Ads
“IF IT DOESN’T SELL, IT ISN’T CREATIVE”
Let’s consider that you are surfing through google and suddenly an ad pops up blocking the content. Most of us will block the ad as they are interrupting. A current survey says that about 11% of the users block and hide the ad. If you are a marketer and want to make your ad reach out to the audience in a greater way. You must have to work on it seriously and put more effort to make people look at your ad.
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HERE ARE A FEW PRINCIPLES TO IMPROVE YOUR DISPLAY ADVERTISING:
- Structure
- Color
- Typography
1. STRUCTURE:
“YOU CAN’T BUY ENGAGEMENT, YOU HAVE TO BUILD ENGAGEMENT”
The base for a good display ad is the structure and its layout. There are several elements that are vital for the success of your business.
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IMPORTANT ELEMENTS OF DISPLAY INCLUDE:
- Logo or business name
- The value proposition
- Relevant images
- Call to Action button
Make sure that your brand name and logo are prominent in your ad. To grab the attention of the users and convert the leads into customers CTA is very important. Also, add some attractive and relevant images. The Ad should be flexible to view on different devices.
Note: To Drive More Conversions CTA button plays an important role on your websites. So, make sure you have optimized with cache CTA buttons.
GOOGLE’S TOP PERFORMING AD SIZES:
- 300 x 250 – Medium Rectangle
- 336 x 280 – Large Rectangle
- 728 x 90 – Leader board
- 300 x 600 – Half Page (Large Skyscraper)
- 320 x 100 – Large Mobile Banner
2. COLOR:
“COLOR IS THE SILENT AMBASSADOR OF YOUR BRAND”
The most important element in advertising and branding is color. Color has the great power to grab the attention of the people. Make sure your logo is eye-catching. Keep your logo simple and attractive.
The connection between the brand logo and the color is strong. U may have noticed that the same color is repeatedly used over and over again. This is not by chance or coincidence. These colors associate the right color with the right brand based on customer expectations.
Always keep your color palette minimal. Use only two or three primary colors.
Don’t go with the rainbow of colors as it can make the visual recalling of the brand harder for the customer.
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3. TYPOGRAPHY:
The third most important thing to consider while designing a display ad is the typography. Many prominent designers have said that typography is one of the most important design considerations.
Keep your typography simple and clear because the audience won’t understand and click on your ad if it is complex. Fonts also have a great influence on customers' minds. You can integrate many fonts but that doesn’t mean you can use a bunch of obscure fonts. Same as color if you use more fonts, the end user won’t understand and won’t be able to focus.
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