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Importance of Responsive Website

What is responsive website?


Responsive website is an approach that suggests the design and development should be respond to the user`s behaviors on screen resolution. This platform consists of mixture of flexible grids and layouts, images and CSS queries. As the users can automatically respond the website to the user’s preferences.


“A Single website will act as a multiple URL in multiple devices”


Concept of responsive website


In these days every clients wants a mobile version of their website. The screen resolutions must be compatible too. But responsive web design is not only about adjustable screen resolution and automatically resizable images, rather the new way of thinking about design.


Need of responsive website


Since the usage of smart phones and tablets rapidly increased, we need mobile friendly websites. Additionally the Google prefers responsive website because it is much easier for the user to share, interact and the link that lives on the separate mobile site.


Benefits of Responsive Web Design


With a responsive website, the contents and pages are automatically flexible, fluid across all screen resolutions and various devices. In other words, no matter what device you are viewing a website on, the user will have an optimal viewing experience including ease of navigation with a minimum amount of resizing and scrolling. A Responsive Design can improve user experience and accommodate everyone in any device. In providing the best possible experience, people will have a positive opinion of your website, means they will most probably return. Through ensuring that your website is responsive, you essentially ll have only one website instead of two.


Easy to Manage


Having a separate desktop and mobile site requires separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.


Cost effective


Having a website that is responsive in design means one site for all devices. No need for a separate mobile website build saving you money. Time is another important factor here.It requires more time for a website to update, host, market and maintain. Hence saving time equals saving money.


Recommended by Google


Google states that it allows a website to provide a great user experience with many devices and the screen size that one website can be viewed in more devices as well. Since Responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and much more efficient for Google to crawl, index, and organize contents. Additionally Google prefers sharing the links from social media like Face book, Twitter and Google plus can increase the traffic. So that it is very useful for the website to increase the page ranking.


Higher Rank in Google (SEO)


When you have responsive design website which fits any device, you don’t need another version of your website that are built for mobile devices. With only one strategic URL, you can strengthen your SEO. Managing SEO for separate mobile and desktop sites is hard and doesn’t produce great results.


User Experience


Responsive Web Design is about providing the optimal user experience irrespective of whether they use a desktop computer, a Smartphone, a tablet or a smart-TV. I.e., the users feel free and easy to visit any website through the device of their choice and preference, anytime.


Reason for Responsive Web Design


  1. Mobile usage is high
  2. Shopping in mobile device is growing
  3. Social media increases mobile visitors
  4. Responsive site improves SEO ranking
  5. Adapts to multiple device sizes




  1. Flexible
  2. User experience
  3. Recommended by Google
  4. Easy to manage SEO.
  5. Cost effective

website design, web design, responsive web design, mobile website


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