How does Color Reflect your Brand?
Why is color vital in branding?
- Color elicits emotion
- Color captivates attention
- Color conveys a message
"It’s Impossible to Imagine a Swiggy Logo Without an Orange Color!"
The color of your brand apprises more about your business than you think up. A person’s emotions are very powerful and influential, it impels them to make a decision. In fact, in most societies, children have been taught pink is for girls and blue is for boys. When looking at yellow color, it represents happiness and warmth. Black has a negative effect on the minds of people. Color psychology has a deep effect on the perception and behavior of people.
1) Color elicits emotion
Color has a great impact on the emotion of people. People tend to connect a particular color with a particular emotion. This makes the customer remember your branding easily. Colors go along with specific traits. For example, White symbolizes peace.
2) Color captivates attention
When people see the logo, the first thing they observe is the color contained in the logo. So always keep your brand logo attractive. Don’t have more than three colors in your logo as it is hard for people to remember and mainly it makes the logo messy. So, keep it simple.
Strikingly impressive colors like bright red, orange and yellow attract customers easily.
3) Color conveys a message
Most brands became successful and identifiable because of their logo. People focus mainly on visual factors. A person’s initial judgment is predominantly based on the color factor. Various colors convey different messages. Actually, the colors in the logo communicate well with the people.
For example,
- RED - In most cases, red symbolizes anger, intense emotion, bravery, and danger.
- GREEN – It has several meanings. It symbolizes nature, love, and passion.
- YELLOW - It is associated with charm, warmth, and positivity.
- ORANGE – It represents excitement.
- BLACK - Black has a negative effect on most people’s minds. It symbolizes evil or night. But for some it is elegance.
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