1. Purpose

    Good web design should always satisfy the demands of the users. Design should be informative ,interactive and entertaining. Each page of your website must  have a clear purposeful details , and your website must fulfil the  specific need for your website users in the most effective way as possible.

2. Communication to user

   Communication with the user should be precisely user friendly. Make points that are clear to the user. Don’t insist on user that you are always correct. Moreover allow users to communicate to your webpage. Some important aspects are (Page title ,Headings, Sub headings,style,layout,images and colours).

3. Uniqueness

    It takes only 3-5 seconds for an online visitor who has just arrived on a web page to decide whether they want to stay or leave. Only 2 out of 10 people read past the headline, so it’s crucial that the headline should convey as much about you as possible in as few words as possible.

4. Images

   Images are the most important in web designing because images convey messages very easily and clearly than words. Image optimisation can be used as it improves the seo rating in our website.

5. Colours

    Usage of relevant colours will improve the traffic to your website, (for eg : you will find red colour in most of the franchising food stalls like kfc, mc donaldas and etc.This is because red colour stimulates our mind more towards spicy items.

6. Mobile Friendly

    Your design should be mobile friendly as 65% of the people uses mobile phones for internet surfing. Mobile friendly web design  and pages can improve the scores of your webpage and improves your seo rankings.

7. User friendliness

   Users should be able to find what they need from your website. Make sure your website is accessable to all users. Allow users to give feedback and make use of it.

                   THUMBRULE:  CONTENT IS KING  -  USABILITY IS QUEEN