5 Things to Avoid in Social Media Marketing
1. Improper response for customer DM’s
2. Inconsistent content posting
3. Not following a strategy
4. Not paying attention to analytics
5. Not targeting a specific audience
1. Improper response for customer DM’s:
Usually, customers value and appreciate great customer response and experience. The faster you respond to your DM’s, the more customers will support your brand. Responding to all DM’s may seem a bit harder. But it plays a great role in improving customer experience. So it is better to avoid responding to your valuable customers.
2. Inconsistent content posting:
Consistency is the foundation of online marketing growth and there’s no difference with social media platforms like Facebook and Instagram. Social media platforms usually have a huge user base which in turn is a great advantage for brands to gain more audience. But inconsistent content posting usually degrades your chance of generating a targeted audience and customers and also adds an advantage to your competitors to gain more customers. Post regularly to make your brand get remembered.
3. Not following a strategy:
Tackling social media growth without a proper strategy is not good. Even if you're a beginner, learning what it takes to be successful on social media will get you off to a good start. Then start focusing on acquiring and optimizing quality leads as the basis of your marketing strategy. Once you get good customers next plan a strategy for how to make them stay. Follow the particular strategy to achieve more.
4. Not paying attention to analytics:
Don’t ignore social analytics. Use them to gain insights about your audience and learn more about the interactions of the users or customers.
Analytics let you know the following:
- Track profile visits
- Track interactions
- Track follower growth
- Acquire insights and so on.
5. Not targeting a specific audience:
Creating an audience is essential to know where to focus your sales and marketing efforts. This helps you understand who your target customers are and what is important to them. Without knowing what your audience needs will make your brand reach worse. So always focus on the needs of your customers and work accordingly.
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