5 KEY STEPS FOR BUILDING A GREAT SMALL BUSINESS WEBSITE
1) Choose a good domain name
2) Purchase scalable and secure web hosting
3) Build an interactive and attractive interface
4) Create and post quality content regularly
5) Optimization of the website for search engines
“Your website is a window of your business. Keep it simple and fresh”
1) Choose a good domain name:
Make sure you are choosing the right name. Your domain name should
align with your business. If you don’t have any idea about choosing the right name, make use of several online generators. Your domain name will communicate more with the users and visitors.
How to choose an optimal domain name:
- Stay unique and on a brand.
- Use domain name generator.
- Go with a short name.
- Choose a word that is easy to spell.
- Build SEO-friendly URL.
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2) Purchase scalable and secure web hosting:
The company which provides services and technology to make your website view on the internet is called a web hosting provider. The cost of web hosting may vary depending upon the service you choose.
Guidelines for choosing a good network provider:
- Don’t choose a shared server as your resources are shared with other customers.
- Choose a dedicated server for a more secure and optimal website but it is costly.
- Prefer choosing a virtual private server as it is both affordable and secure.
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3) Build an interactive and attractive interface:
Ensure that your website makes a positive impression on people's minds. This will make more traffic to your website.
Guidelines for creating an attractive interface:
- Choose good-looking graphics
- Optimize your website for faster loading
- Create standard pages such as,
c) Contact us
4) Create and post quality content regularly:
Create and post quality articles regularly because content quality and quantity are essential for search engine rankings. Update your website for regular visitors. Ask for testimonials from your customers and add that to your site.
Tips for writing quality content:
- Do understand your target audience
- Include catchy headings and quotes
- Write short and crisp content
- Make sure your content is understandable for everyone
- Incorporate attractive images or posters that showcase your content
5) Optimization of the website for search engines:
Start refining your content to rank higher in search engines. Use SEO techniques and strategies.
Few Google ranking factors:
- High-quality content
- Page load speed
- Internal and external links
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